They Lived Happily Ever After

They Lived Happily Ever After

They Lived Happily Ever After  is a tour in Amsterdam with Peter de Kuster, to define your creative career priorities, discuss hurdles in the stories you tell about yourself and your creative business and think through practical next steps to transform your creative life and business.

It is about capturing those moments that make life worth living. Founder of The Hero’ s Journey Peter de Kuster reveals what leads to these moments—be it the excitement of the artist at the easel or the designer in the lab—so that this knowledge can be used to enrich people’s lives.

Drawing on 700 history of creativity, tens of stories of creative professionals of past and present in Amsterdam like Rembrandt, van Gogh, Remco Koolhaas, Marcel Wanders, Paul Verhoeven as well as his thirty years of research on the subject, Peter uses his famous The Hero’s Journey theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the “tortured genius” is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.

Join us for a truly transformational vacation for the mind.

You can have a preview of They Lived Happily Ever After in these columns here

Practical Info

The price of this one day tour in Amsterdam is Euro 995 excluding VAT per person.

You can reach Peter for questions about the date you would like to have the tour and questions about the program by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of They Lived Happily Ever After  itinerary.

What Can I Expect?

Here’s an outline of the They Lived Happily Ever After journey.

Journey Outline


  • Setting the Stage
  • The Story of Creativity
  • The Creative Personality
  • The Work of Creativity
  • The Flow of Creativity
  • Creative Surroundings


  • Your Life Story
  • Creative Aging
  • Enhancing your Personal Creativity


  • Tragedies Transformed
  • Coping with Stress
  • The Hero’s Journey


  • What Meaning Means
  • Cultivating Purpose
  • Forging Resolve
  • Recovering Harmony
  • Your One Great Story

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey


Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at




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