Virtual Journey: Passion Never Retires

Passion Never Retires

You need a quest to wake up in the morning and enough money to sleep at night.

More than 10 years ago, Peter started rewriting traditional stories stories of retirement with his groundbreaking The New Retirement Story. He changed the story about retirement from one focused solely on money on a certain date to one focused on creating a life and work you love and never want to retire from.


In this The New Retirement Story seminar Peter moves that conversation to the next level by challenging coaches (business – life – personal – happiness – creativity – money coaches) to step up, broaden their capacity, and embrace a new role—as The New Retirement Story coach. The New Retirement Story coaching is the future of retirement planning—this new approach represents the value proposition that will separate successful coaches from the rest.

Coaches making the transition to The New Retirement Story coaching understand the characteristics of creating a life and work you love and never want to retire from:

  1. Passion: If you don’t use your body or your brain, you lose them.
  2. Purpose: Money can fund purpose, but it cannot create purpose.
  3. Portfolio: There needs to be a balance between vacation and vocation.
  4. Power: Physical, intellectual, and creative challenges are the hallmarks of those who continue to thrive as they age.


Whether an audience member is a coach or a client of a coach, Peter will inspire and ignite participants as he challenges them.  Peter has been challenging and inspiring people around the world for close to 15 years with his unique insights into creating a passionate life and work. Seminar members will walk away from this exciting experience with a new story (and vision) of what The New Retirement Story is and means for them and their clients.

Join us for a truly transformational vacation for the mind.

Read on for a detailed breakdown of The New Retirement Story itinerary.

What Can I Expect?

Here’s an outline of The New Retirement Story.

Journey Outline


  • 65 is old
  • Retirement is Only about Money
  • To Retire = Not Working
  • A Life of Ease is the Ultimate Retirement Goal
  • Remove Artificial Finish Lines
  • Illusions, Delusions and Hypes


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • Your ultimate mission, out loud
  • Your Story about Working Longer
  • Your Story about Living Longer
  • The Seven Great Plots
  • The Twelve Archetypal Heroes
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Re-inventing Retirement – New Pathways
  • Passion Never Retires Coaching Works
  • The Real Meaning of Work
  • Brain at Work
  • Invest in Who You Are
  • Collecting a Play Check
  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process


  • Staying in the Zone
  • Trust the Force
  • The Power of Flow
  • From Success to Purpose
  • Meaningful Pursuits
  • Your Next 100.000 Miles
  • From Aging to S- Aging


  • Bridging the Gap between Means and Meaning
  • The Seven Intangibles
  • Return on Life
  • Your Portfolio Life
  • The Money/Life Puzzle
  • Collecting Income for Life
  • Maslow meets Money (Safety Money, Freedom Money, Money to Give, Dream Money)
  • The Financial Freedom to Have a Creative Life

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storyteller which helps professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

What Do You Want to Be When You Grow Up?


One seminar I asked a group of business people: “What do you want to be when you grow up?”The emotional uncoiling that took place in the conversation that followed convinced me of a fact of modern life I was growing increasingly aware of: Far too many people are unhappy with the work they do.

Their responses revealed to me that many people deep down feel they have compromised, to varying degrees, who they are for what they can get. Even some of those who had the things they wanted often felt they were lacking in terms of fulfillment.

Have we become a lost generation that is huffing and puffing down a fast track to nowhere? Do we look only to the money sign for direction and have we lost recognition of all other standards for living? These questions led me ponder both what work and retirement have become in our society.

Passion Never Retires

All you need to do is look around to see that times are changing. The vision of a retirement spent sipping martinis and playing golf can be more  of a dead end than a dream. For many of us, retirement may span 30 years or longer and will not be viewed as an isolated economic event but rather a part of ongoing life planning.

Passion Never Retires is the ability to achieve the freedom to pursue your own goals, at your own pace, on your own terms … regardless of your age.  Passion Never Retires  -The New Retirement Story will help you paint a detailed portrait of your own perfect future and show you how to achieve it.

Not My Parent’s Retirement

The message financial services firms are sending is not resonating with the baby boom generation (and the next generation!).  The message basically is: ‘You are not saving enough; you spend too much; you’re too shortsighted. Shame on you’  The industry assumed that the problem was simply that this generation lives for the here and now. ALthough that may be somewhat true, it does not get at the core of the delayed investment toward retirement.

The problem is, if you can call it that, is that people don’t want their parent’s retirement. Over 80 percent of the baby boom generation want to continue work for different reasons and at varying paces throughout their lives. They’ve already witnessed what happens after working 40 years: a golf membership, a motor home and a retirement community – a virtual transplant to the fringes of society.

The Artificial Finish Line

Doing work we despise or being in circumstances we deplore depletes our spirit. The reason so many find themselves in such scenarios is because they have been sold on an idea about retirement that is flawed to the core: the idea that we should do what we do not enjoy to accumulate the money we need to someday do what we want.

This hope of doing what we want is why the concept of retirement is alluring to so many. Many individuals are not in the race they want to run in. They see getting to the retirement age with a mountain of money as the only way to get out that race. The problem is compounded when we realize that we have been convinced to run toward an artificial finish line in a race that was never meant to end. This artificial finish line is the retirement age, or whatever age you believe you should retire. The race is the employment of our skills and ideas as long as we still enjoy using them. If we truly love what we do, although we may slow down our pace or change the event we run in, we never truly quit the race.

And why have so many people given their life to work they don’t enjoy? The reason is simply because they need the money. Why do they need the money? So they can have enough to retire at a certain age and do what they want. Great! We sacrifice 40 prime productive years so we can have free reign for the autumn and/or winter years.

Although you may not have heard much about it, those who do get to the magic retirement age and drop out of the race are not altogether happy with their decision. They do it, however, because they felt as though they had to. Disillusionment rates are sky-high for retirees. According to one survey, 41 percent say retirement was the most difficult adjustment of their life and lack of intellectual stimulation that traditional retirement offers.

There is a good reason these retirees are not happy – retirement is an unnatural idea. The concept runs contrary to the preservation of the human spirit. Most people don’t want retirement as we know it. What they want is freedom to pursue their own goals and interests. They want to call their own shots. They want to do what they want, when they want, and where they want. They want change from the rut that their life of employment has become. We have been told that the right amount of money alone can buy that emancipation.

And that is why we are so vulnerable to the messages that tell us we need a certain amount of money to set ourselves free. But this simply is not true. This website is full of stories of people who are living the life they want – today – and not all have a lot of money. Because of twisted ideas about retirement, we have put the money cart ahead of the ‘life’ horese. We say we are saving money so that we can someday have a life, bt in the process we are delaying having a life so that we can scrounge up enough money. Too many people wait far too long.

With some financial creativity and a new story regarding retirement you can both find and fund the life you really want – if not now, it is entirely possible within the next three to five years. Achieving emancipation from your working life will involve negotiating your lifestyle, philosphy and financial habits, and finding a way to put first things first. First, decide the heroine’s or hero’s journey you must take to do the work you love, and, second, put together a plan to pay for that privilege. We must adopt a much more resourceful approach if we hope to make the transition into a life of doing what we love.

The Fatal Flaw

Traditional notions of retirement have evolved into something more. When people today talk of retiring, they  are rarely spealtired living; they are usually speaking of emancipated living. They want to be free to pursue their goals, at their pace, and free to find a sense of balance in their lives.

Hundreds of personal interviews with professionals revealed two underlying problems:

1.  Many people are indulging in their every material whim with little or no regard for their future, because they see no point in waiting until they are old to enjoy themselves.

2. Many others are burning the proverbial candle at both ends in jobs or environments they hate in order to get enough money to someday cut the cord and do what they want.

Both of these scenarios lead to the fatal flaw in traditional retirement – that work and enjoyment are compartmentalized into separate stages of life. I found people who had solved the retirement riddle by doing something they enjoy, feeling no need to quit (only slow down) and wanting to balance their lives among family, career, labor and leisure. They discovered a New Retirement Story in which they had nothing to retire from. And, they found the life they once thought was reserved for retirement.

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