Autumn School

The best of The Hero’s Journey condensed into a single, unforgettable week. Autumn School is available in both September, October and November in Rome, Paris, London, Venice and Amsterdam. 

The Hero’s Journey is a worldwide project created by Peter de Kuster dedicated to teaching creative professionals skills not covered by the regular education system – skills that develop the story they themselves about themselves, their business, their money, their time and their self promotion. To inspire, amuse and enrich them in making money doing what they love. The Autumn School brings together the very best in the Hero’s Journeys made by Peter de Kuster.

We will cover such themes as how to become a better storyteller, how to make more better money doing what you love,  how to choose our projects and partners more wisely, how to do self promotion in a way you enjoy and making new business relationships last, how to make a testdrive in your dreamjob when you start your creative business, identify your professional talents and succeed, how to manage you time creatively,  how to tell yourself a great story about you and your work and overcome anxiety, regret and shame, how to focus on our creative quest and how to more regularly experience the creative flow and happiness.


You’ll embark on a rich and enlightening voyage, discovering how to make lasting, meaningful change across every aspect of your life. By working within a fixed group led by a core tutor over the week, you’ll dive deeper than would be possible in any single class. You’ll be challenged to think deeply about the issues that matter most, and provided with a space to share your thoughts, ideas and experiences.

The Autumn School is ideal for those seeking a more meaningful, transformative vacation; for creative men who shared their story on The Hero’s Journey  who now wish to take a structured journey through Peter’s stories about making money doing what you love; and for those wishing to save time in the long run by working through the dilemmas of creative business, passion, self promotion, money, time and happiness in a single, high intensity week.

Blending storytelling by Peter, meeting with creative heroes of past and present, the Your Hero’s Journey index, exercises and discussion, each day of the Summer School will equip you with tools and strategies to help you find answers for your creative life and business’ big questions.

Day One: Attention all artists, musicians, filmmakers, designers, actors, and anyone working in creative fields — even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. Peter de Kuster provides you with expert advice on overcoming some of the specific challenges faced by right-brainers who want a career that is both satisfying and successful.


Freelancers, those thinking about changing careers midstream, and even creative people working in corporate environments need a set of skills that will turn their passion into a viable career. These skills include:
* How to chose the career that best suits your talents
* Setting realistic goals using right-brain techniques
* How to avoid the pitfalls that ruin a creative career
* How to schmooze your way to success
* How to create a business plan when you are the business
* How to be disciplined when you are your own boss

When you find an outlet for your creativity in the form of a career, you’ll discover a freedom in your working life that you can live with for the long term. You can follow your passion, build a brilliant career, and have financial security — if you know which skills to use. Let Peter show you the way.

Day TwoAre you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Day Five is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.

Everything you need to know about marketing yourself is included.  This fifth day is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.

Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Peter will show you how to go from starving artist to superstar status with smart advice, including:

* How to market without money

* How to create marketing materials that will sell you even when you’re not around

* How to build a buzz using word of mouth

* How to use the Internet in ways you never thought of to promote yourself

* How to get the leaders in your field to endorse and help you

Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. You will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

Day 3.  Ask an artist, a musician, an actor, or a graphic designer, and each and every one will tell you the same thing: To have the money to create, you have to be creative with your money. If you’re lucky enough to have found the perfect career for you, one that lets you showcase your talents and keeps your creative juices flowing, congratulations! However, Peter knows the dirty reality most of you are all too familiar with: Even when your creative juices are really flowing, that doesn’t necessarily mean that money is pouring in at the same pace.

Peter de Kuster offers a myriad of valuable advice for doing just that, including:

• How to know which of your creative talents are the most marketable and can earn you the most money
• How to take the “free” out of freelance and charge what you’re worth
• Why you should avoid the pitfalls of accumulating too much debt in
a lean time—and should always remember the importance of saving in a boom time
• Remembering that you can succeed in your endeavors without selling your creative soul
• How to find the funds to finance your dreams

Full of eye-opening facts, instructive anecdotes, and real-life examples this Hero’s Journey is your guide to getting a financial life—so you can maintain your creative one.

Day Four Creative folks often know all too well that the muse doesn’t always strike when you want it to, or when the deadline for your next brilliant project is creeping up on you like an ill-fitting turtleneck. Originality doesn’t follow a time clock, even when you have to. While conventional time management books offer tons of instruction for using time wisely, they are traditionally organized in a linear fashion, which just isn’t helpful for the right-brain mind.

Peter de Kuster offers real advice for using the strengths of artistic folks—like originality and resourcefulness—to adopt innovative time-saving solutions, such as:

* Learning to say no when your plate is just too full
* How to know when a good job, not a great one, is good enough
* Making “to do” lists that include fun stuff, too—that way you won’t feel overwhelmed by work
* Time-saving techniques around the house that give you more time to get your work done and more time to spend with your loved ones
* The keys to clutter control that will keep your work space and your living space neat

With these and lots of other practical tips, Peter will help anyone, from the time-starved caterer rushing to prepare for her next party to the preoccupied painter who forgets when the electric bill is due, make the most of their time and turn the clock and the calendar into friends, not foes.

Join us for a truly transformational vacation for the mind.

This week costs Euro 2750 per person (excluding VAT,  travel costs, refreshments).