Create Your Business Story

Creating your Business Story

At The Hero’s Journey, instead of coming up with a plan for how every part of a business could work, we design an ongoing sequence of small, rapid story prototypes to learn if and how the business will work. Learn an storytelling way to remove risk from creating new business models by testing your assumptions early to build stronger, more innovative solutions and get to product-market fit faster.



In this course, you’ll combine traditional business strategy with the methods and mindsets of storytelling, and prototype three parts of a business—your clients story, value story proposition and offer, revenue model, and selling your story.  You’ll unite the analytical with the creative, prototype to get tangible early, and focus on people to uncover new opportunities and unlock more value from existing offers.

To get the most out of this course, come prepared with a customer need and an idea for a new business, product, or service.