Passion Never Retires

More than 10 years ago, Peter broke the rules of conversation about retirement with his groundbreaking stories about Passion Never Retires. He changed the story about retirement from one focused solely on money to one focused on creating a life and work you love and never want to retire from.

In Passion Never Retires he moves that conversation to the next level by challenging entrepreneurs and their coaches to step up, broaden their capacity, and embrace a new role—Passion Never Retires storyteller. Passion Never Retires storytelling is the future of retirement planning—this new approach represents the value proposition that will separate successful entrepreneurs and their coaches from the rest.


Entrepreneurs and coaches making the transition to a Passion Never Retires storyteller understand the characteristics of a passion that never retires:

  1. Passion: If you don’t use you your body or your brain in your creative life and work, you lose them.
  2. Purpose: Money can fund purpose, but it cannot create purpose.
  3. Portfolio: There needs to be a balance between vacation and vocation.
  4. Power:  A powerful story they tell themselves which gives them every day the energy to embark on physical, intellectual, and entrepreneurial adventures. Which are the hallmarks of those who continue to thrive as they age.

Whether a traveller is an entrepreneur or coach, Peter will inspire and ignite travellers as he challenges them. Peter de Kuster has been challenging and inspiring people around the world for close to 15 years with his unique insights into the power of storytelling, the hero’s and heroine’s journey and passion that never retires. Travellers  will walk away from this exciting journey with a new story (and vision) of how to find, create, keep a life and work they love. Never Retire.


09.40    Tea & Coffee on arrival at the Conservatorium Amsterdam
10.00     Morning Trip
13.00     Lunch Break
14.00     Afternoon Trip
17.00     Close

About One Day Trips

Our intensive workshops provide an opportunity to work with Peter de Kuster over the course of a highly structured journey in Amsterdam.

Sessions are limited to 22 participants. Food and drink, including lunch is included in the ticket price of Euro 495 excluding VAT