The Hero’s Journey at the Dutch Design Week


How can innovative client relationships drive new sources of value for all stakeholders?

This year, the Hero’s Journey at the Dutch Design Week Programme addresses the vital question of Client Value. This offering from The Hero’s Journey at the Dutch Design Week will bring together creative minds to take on some of the most important challenges facing the industry today, and to craft together new ways to drive revenue and growth.

Participants will examine proven leadership and strategic approaches to building more insightful and productive partnerships that, in turn, enable continuous innovation and transformation. Design Tools and techniques for greater business agility, more effective decision making, fuller embrace of data and technologies, and customer-centric design thinking will enable formulation of and commitment to a new future. The outcome of the programme will be the development of new roadmaps and appropriate behaviours to liberate shared creativity, foster engagement, and design, deliver and capture value in the short and long term.



Creative Leadership Strategies to Liberate Value and Innovation Through Partnerships
LOCATION: Restaurant Usine, Dutch Design Week Eindhoven

Throughout the opening four days, participants will examine a variety of provocative cross-collaborative client/supplier contexts, current challenges, and potential best-case scenarios for enhanced value-based relationships. Some sessions will be organized to focus on existing clients, and some on new business – all will draw on the insights and perceptions of both ‘sides’ to probe our assumptions and legacy behaviours, and provoke new ways of thinking and working. Special emphasis will be given to precedents and proven practices for successfully advancing and implementing innovative strategic design thinking and action. The class sessions and team exercises during first four days will provide an essential foundation for capitalizing on the industry-driven resources of the Dutch Design Week during the second part, as well as Part-Two presentations, which will articulate individual strategic roadmaps for creative excellence.


Dutch Design Week as Global Classroom for Creative Leadership
LOCATION: Dutch Design Week (Eindhoven, Netherlands)

The comprehensive access to festival seminars, workshops, master-classes, and related industry sessions deepens the programme’s classroom learning. Special guest speakers, including some of the biggest names in design and new technology, will share insights and expertise in exclusive sessions. We will announce this year’s special industry speakers as they are confirmed. With the help of individualized advice throughout, participants will develop and refine plans for leading their respective companies, and partnerships to greater, more sustainable creative excellence. The course concludes with individual roadmap presentations and a group assessment of the best strategies for generating impact and designing sustainable creative and innovative business relationships.

NOTE: From 10:00 – 17:00, participants engage in daily festival fieldwork, seminars, and individual/partnership advisement activities. Festival fieldwork includes general Dutch Design Week programming as well as exclusive guest speakers.


Programme Cost: 7,890 EUR

Programme package includes: Four days of intensive instruction prior to the Dutch Design Week, full-week delegate pass to the Dutch Design Week, exclusive closed-door sessions with top industry leaders during the Dutch Design Week, VIP access to Dutch Design Week events, complimentary Dutch Design Week lunch and a graduation certificate.

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