The Hero’s Journey Difference

COMPETE IN ANY MODERN MARKET

Passion and creativity is essential to compete in modern markets. Companies like Apple, IKEA, and Google work hard to develop the culture, processes, and habits that drive their success.
Companies that focus on building a user-centered storytelling capability drastically outperform their competitors because they can solve tough problems, create value for customers, and effectively drive change.
Having a quest story beyond profits, drives profits. Purposeful organizations outperform those who do not inspire and engage employees and customers with their quest story.
WHAT IS YOUR REASON TO BOOST PASSION, CREATIVITY WITH THE POWER OF STORY?
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INNOVATE TO LEAD YOUR MARKET? ADAPT TO A CHANGING MARKET? MAKE OPERATIONS MORE EFFECTIVE

WE MEASURE THE 6 STORYTELLING QUALITIES ESSENTIAL TO INNOVATION
There are 6 storytelling qualities that help drive any professional and organization to become more passionate, creatively competitive. The Hero’s Difference inspires your people to tell their stories about their passion for their work, improves your company’s storytelling qualities, and provides a clear breakdown of where the stories are powerful  and what needs more attention.
Quality purpose 1e4dfab547fcffd81d8a5c9a65a0be38a3464bc2fc9459ff981b8b3d0c98c952
Leader
A clear, inspiring reason for the company to exist — beyond making money

The degree to which there is alignment about a meaningful change that leadership and employees want to make in the world. Scoring high on purpose requires that the purpose is clear, inspires passion in employees, and helps to inform most major decisions.

Quality lookingout 0c7be8bccf81ed9905714860579b18785c5d7035affd414019e8e57088e67ff1
Traveller
Looking beyond the company’s walls to understand customers, technologies, and cultural shifts. The degree to which employees get insights and inspiration from beyond the company’s walls. Meet rolemodels. Companies who do well on this score have a strong sense of who their customer is, what’s happening in their market, and what major trends (technical or social) might be leveraged towards the organization’s goals.
Quality experimentation 271989cd57d15a91a4c48e43555a739eb9dd065885638aa8238bde44d0866dbc
Rule Breaker 
Trying out new ideas, and making evidence-based decisions about how to move forward.

The degree to which a company is able to explore new ideas quickly and inexpensively. Good experimenters have low bureaucracy in the way of testing new ideas with customers or users. They do a good job of sharing discoveries across the organization, and have a healthy attitude towards controlled failure, knowing that some will be necessary to help discover new opportunities.

Quality collaboration 1aa584365b2e30a2c4f8955567b0653a697850339730a08e32acfacd9fe3547d
Team Player
Working together across business functions to approach opportunities and challenges from all angles.

The degree to which employees of different roles and within different departments work together to bring new ideas forward. Organizations with a high collaboration score tend to create multi-disciplined teams where members with different skills respect and value each other’s craft.

Quality empowerment f3dda9b7229445425d9885f36e27a6de846a54960e8b91e527dccfc5d18d759c
Magician 
Providing a clear path to create change in all corners of the company by reducing unnecessary constraints

The degree to which the organization provides a clear path for employees to create change. These organizations create meaningful jobs where employees are confident that they can improve things for the better if they do their job well. Employees have a reasonable amount of autonomy, and performance metrics and responsibilities are well calibrated to provide guidance, without perverting incentives to cause unproductive behavior.

Quality refinement f64045fc6d4cabc802527c3bf3df161355294671143edd4586045ec509a3bbd0
Storyteller
Elegantly bridging vision and execution.
The degree to which the strategy, product, storytelling and design functions within a company play nicely with the execution roles as new ideas move towards implementation. These companies do a good job of problem solving as concepts move from broad outlines to detailed specifics. These companies avoid feature creep and find elegant solutions to the technical challenges that emerge during development. The results are beautiful, well crafted products or systems that achieve the original purpose of the design.
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